If you want a great result in today’s market, it’s not about waiting it out — it’s about starting with the right strategy. Many sellers who didn’t get the outcome they wanted this year weren’t victims of a “bad market”; they were victims of mismatched expectations.
Industry reports show more listings are being withdrawn than last year, and it often comes down to two things: price and timing. Here’s how to win on both.
1) Price It Right from Day 1
Today’s buyers have more options and are highly selective. If your list price even feels high, they’ll move on.
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A few years ago, almost any price got attention. Not now.
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Small, early adjustments can make a big difference. Recent data shows the average price cut is ~4% — which means many homes started too high and could have sold faster at a smarter list price.
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If you’ve owned your home for a while, your equity gives you room to price competitively and still come out ahead.
Local tip (San Antonio): We’ll anchor your price to fresh pendings and the best competing actives in your micro-neighborhood (Stone Oak, Encino Park, Alamo Ranch, etc.) to hit the “sweet spot” buyers are searching.
2) Don’t Rush the Process
Homes selling in a weekend made headlines in 2020–2021. Today, a ~60-day list-to-close timeline is normal and healthy.
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Buyers are more intentional and take time to compare.
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If you’re not under contract in the first weekend, it doesn’t mean your home “won’t sell.”
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Focus on presentation (staging + pro photos) and strategic pricing to stand out.
Bottom Line
Success in 2025 is about smart pricing, strong presentation, and realistic timing. Start with the right expectations and a data-driven plan, and you’ll put your home in the best position to sell quickly — and for a strong number.
📞 Thinking about selling in San Antonio? Let’s review your equity, pricing strategy, and a simple prep plan.
Call (210) 286-9106 or visit my YouTube channel for weekly market insights.
